Focuses advertising agencies

1) The services on rare Sverhnatsenka.

Suppose a client wants gold plating on pendants. Clearly, not gold, and bronze, but that boils down to the client. Client found not to produce, and you. You know that there is a small and. anybody is almost unknown. production, but the price is there for such a service - 100 rubles per square centimeter. You say - 300 rubles - to check the client have no place in town to publicly represent the service once you have. As the sticks a bit, then we can say, and 500 rubles - it will not be particularly noticeable in the total. Total profit - 200%, quantitatively small, but the service is not massive, it's like selling eggs at the restaurant - do not overlook the case be welded. In the mass services such as business cards or booklets such a method does not apply and there is the usual discount is valid, or a small extra charge.

2) The margin on accessories.

We are not so much welded to the pad printing, as on pens. As I later found out, the production of welded and it is even cooler on the handles, vparivaya all customers a model, supposedly only for her prints will be preserved as long as possible. In fact, almost everywhere, pad printing is kept about the same.

So, take a pen and 2. 5, sell at 10, take the tampon to 9, we get a discount of 3 rubles. Total profit stream at 100 - 7. May 3 * 100 rubles - more than a thousand rubles paid to you two ( 100% profit ). By the way, those who sold you the pen - earned only 250 rubles, of which a net profit of thirty percent.

3) Combination orders.

Typically, the printing does not have a full range of cycle and. Therefore, complex orders they break into pieces and distributed to colleagues. Taking this problem, we can divide the order at the stage of the calculation. Aerobatics is to print the body in one place, in another cover, to collect in the third. As a result, net profit may reach 40-50%. By donating 10% in favor of the client, you can even win tenders for printing.

4) Hidden orders are pre-fabricated.

The most frequent method of. Print shop, where a lot of orders, print them together, saving on the launch of the machine. Similarly, the RA can act (and many do). For example, the difference in the price of a print layout for 100 cards and 24 layouts 1,000 business cards - at times at cost. Similarly, booklets and leaflets, and the rest of the printing detail. Net profit, if you have time to assemble such an order, and customers are willing to wait - up to 200 % or 60-70 % of payment will you. Under normal circumstances, you will rarely stays more than 20%.

5) full-color Pantone Replacement.

Laymen do not understand. But almost everyone knows that printing is printed by mixing cyan, magenta, yellow and black. If you have a black and red layout - a full color. But you can bend and pick up two printing pantone. But the client does not speak. The difference in price (2 instead of 4 run - this is essential ) - up to 100%, t. e. You can leave a half of the order value. Similarly, change in the foil stamping and so on - the client, as a rule, does not chop. But all is steeper when it is done in the production, circulation and bring you to just ' what a dick? ' Answer something like ' but it is not worse! '.

6) The deterioration of the manufacturing process without losing quality.

For example, there is an order that would be worth a place in the printing, but theoretically can also press B (if not skosyachit ) and a half times cheaper. As a result, begin to work with technologists printing B and, in fact standing at the machine, keeping track of the circulation. Sometimes he made ​​the layout so that the printing press B can make it without apparent loss of quality (eg, cleaned -colored plate or base color - white). 90% of the errors on the final product generally can only see a specialist. With all the hemorrhoids profit is not so great - about 30-40 % of the order.

7) Round blackmail.

When typed in a particular niche store critical suppliers, an easy blackmail can get a discount approximates the payment for the goods to the cost. Just walk or call a circle and say what discount you gave the neighbor. At one point reduction in stops - you have reached the bottom bar: You can print. So it is possible to increase the discount from 10 to 30-40%.

8) Working through wholesalers and competitors.

Sometimes there is no way to get a reasonable discount from the supplier base. Then go to its wholesalers. T. e. you are given a discount of 10 %, and from the wholesaler - 40%. You take from the wholesaler at a discount of 20%, in the end everyone is happy.


9) Barter suppliers.

In the media environment is constantly runs Barter. I've done on the barter sites and printing, which is then sold to customers. And there are guys who do not barter stared not at all. This is usually mediyschiki: operators, directors, designers. They are paid minutes, seconds and promised contracts for a certain amount. You should know that all they get for their special rate - already at a discount. And sell to those who need it, with even greater discounts. As a result, you can gather up a few minutes of his show for a commercial or promised contracts for a decent amount and get about 70 % discount. Although most often it is a discount of 40-50 %. I sold the familiar unselected dental barter a discount of 20%.

10) Migrant workers and pathos.

It is clear that its designer you pay less than they are taking from a client. But your added value arises from the fact that you make contact with the client, guiding the designer and / or pick them at the task, delves into the problems and so on. It's all clear. However, it is possible to substantially understate the cost of a designer. Or more precisely - to inflate the product. T. e. how do you pay a designer tag, and pay. But shooting a luxurious office, buy an expensive suit, iphone, ipad and poppy, watch for a couple of pieces of bucks, Gucci shoes, take a loan seven BMW. And insignificant sumnyashesya customer slips through the 200 pieces of work by 30. Unbelievable? . I do not know what prevents the client from such unaudited, but most pay. Aerobatics - to cut down such an order, and then give it to guys around the corner, who go in jeans and a pleasure to do creative.

The best part is that with time and increasing the number of works can even grow the brand and then sell it for 200 is not solid - you can lift up to 300,000 for the same work.


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Again about Viewdle

Again wrote on. Tekranche. Defeated at the Le Web still in the competition. It is pleasant, tree - sticks:).